When the July 13 issue of ESPN: The Magazine hits newsstands and subscriber mailboxes, Dixie Chopper will be there to greet them.
The sports magazine’s more than one million subscribers will be able to gaze upon a one-third-page Dixie Chopper national ad, featuring “The World’s Fastest Lawn Mower” and its legendary ability to mow a football field in 10 minutes.
The four-color ad, with graphics created by Dixie Chopper Media Specialist Faith Lenihan, has a football field backdrop and includes the tagline: “Dixie Chopper can mow a football field in less than 10 minutes … mow your lawn at halftime and still watch the end of the game.”
The ESPN: The Magazine ad is the third national ad the Dixie Chopper Media Department has been able to place recently through Capitol Media Solutions, which specializes in securing remnant-advertising space in popular publications. Previous Dixie Chopper ads have appeared nationally in Field & Stream and This Old House.